Plan Milk Value Chain Project (PMVCP) Vehari

Plan is an international, humanitarian, child focused development organization without any religious, political or governmental affiliations. Plan is committed to achieving a world in which all

children realize their full potential in societies that respect people’s rights and dignity. Pakistan is one of the 49 programme countries in which Plan operates. Plan Pakistan’s operations commenced in 1997 and the organization currently implements programmes in the districts of Chakwal, Vehari, Rajanpur, Layyah, Muzaffargarh of Punjab, Buner of KPK, Thatta, Ghotki and Khairpur of Sindh, Ziarat of Baluchistan and in 5 districts of Gilgit Baltistan. In addition Plan Pakistan works in the squatter settlements of Islamabad, the capital city. Plan Pakistan is actively engaged in disaster risk reduction and its management and has played important role in saving life during Kashmir earthquake of 2005 and is presently engaged in providing response to the population affected by2010 super flood of Pakistan. Plan Pakistan with the collaboration of Inter cooperation Pakistan conducted the study in District Vehari related to Milk value chain. Based on the study plan Pakistan with the financial assistance of European Union, has initiated “Plan Milk Value Chain Project” in Vehari District. Overall financial layout of the project is 2.18 million euro, 10% of the cost is being shared by Plan. The project is focused at poverty reduction of poor farmers, who depend largely on livestock. The main objective of the project is to mitigate the effects of increases in food prices and increase household food security through improved productivity and quality in the dairy sector. Small livestock farmers, along with women and children, are the target beneficiary of the project.